Previously worked for:
A UK based designer with over 15 years experience in helping teams solve complex problems through design thinking. I'm interested in user-centred design in the public sector, inclusive design and accessibility.
Previously worked for:
I'm an end-to-end experience designer, specialising in web and mobile applications. I can work independently or embedded within a team (for clients in both private and public sectors).
My expertise include conducting user research, strategy, wireframing, prototyping, usability testing, a/b testing, accessibility.
You can view my CV or email me at: saj@sajhd.com
Select case studies:
Helping inspire app users with user generated content and improve engagement.
uxmobile appsecommerceagile
View case study
Shaping experiences for brands such as Cartier, Swarovski, Bottega Venetta and many more.
uxmobile appsecommerce
View case study
UX research and improvements to core user registration and verifications journeys.
uxprototypinga/b testing
View case study
Leading on UX for 800,000+ active members, migrating from a legacy platform to a new platform.
uxiauser testingapp
View case studyMore case studies
Supporting the definition, development and roll out of new branding company wide across multiple platforms.
brandinguxiudesign system
View case studyUX optimisation of product quote forms, with the objective of increasing conversions.
uxuiweb design
View case studyMobile first redesign of an urban Indian restaurant franchise.
uxiuart directionemail marketing
View case studyArt direction and web design of high end Range Rover vehicle lighting.
uxiaagile
View case studyRedesigning multiple faculty, school and research centre websites as part of a University wide migration project.
uxweb design
View case study