I spend my days understanding user needs and building delightful solutions, for both web and mobile apps.
I'm passionate about solving tough customer problems by combining thoughtful research, clever technology and beautiful design. I've previously contributed in teams at Born Group, Blue Light Card, Slimming World, Adtrak, Nottingham Trent University and at the University of Nottingham, in the UK.
I enjoy working with teams to produce amazing visual solutions to tough customer-centric problems. I like to see projects from concept through to completion, and love getting my hands dirty — whether that’s through talking with customers, crafting beautiful visual design, writing clever code, or by mentoring others to achieve great results.
I enjoy taking part in local community projects where possible and have contributed in designing magazines, posters, typesetting books to name a few.
Shahida and I have 3 lovely young boys, a child at heart, I can equally enjoy rolling around on the floor playing dinosaurs with my 3-year-old or multiply fractions with my eldest. I live to see my children grow and prosper, observing them is mind-boggling, they ask and do the craziest things.
Other than family, I have a passion for football—and many other sports—playing
regularly occasionally, I enjoy gaming and movies.
I am born and raised in Nottingham, UK. My parents originally from the scenic mountainous regions of Kashmir (North Pakistan) where I have been many times and love the tranquillity and calmness it brings.