Now seeking a Lead UX role within a team focused on human-centred design. Please view my resume below or download a pdf version.
John Lewis & Partners — Nov 2022 - Present
End-to-end experience design, supporting multiple cross-functional mobile app teams. Understanding user needs, ideation, supporting feature development.
Born Group — March 2022 - Nov 2022
Responsible for owning the overall user experience of assigned projects from start to finish and supporting the business development team on a variety of high-profile projects and pitches. Utilising key UX processes, principles and trends. Working with clients such as Cartier, Swarovski, Bottega Veneta, UPS, La Prairie and many more.
Blue Light Card — Aug 2020 - Mar 2022
Executing enjoyable online user experiences for our million+ members, based on user needs and customer-centric business goals.
Slimming World — Dec 2018 - Aug 2020
Executing enjoyable online user experiences for our million+ members, based on user needs and customer-centric business goals.
Adtrak — August 2014 - Decemeber 2018
Working on digital product UX/UI design for various industry sectors, focusing on improving end-user productivity and conversion. Working as part of a collaborative team of marketers, account managers and developers to meet commercial objectives.
University of Nottingham — May 2009 - July 2014
UX and web specialist, conducted user research, information architecture, wireframing, prototyping. Designed websites and intranet systems. Adhered to best practice and accessibility. Advised and conducted training workshops on how to use the university CMS.
Nottingham Trent University — March 2008 - May 2009
Designed university websites, worked with a team of marketers, copywriters and developers. Worked on the university-wide website migration project.
Nottingham Trent University — Sep 2006 - June 2008
Learning core skills in the production of computer programs and applications, as well as specialist knowledge in areas such as software engineering, analysis and design, human-computer interaction, web design and web development.
English (native), Urdu (fluent), Arabic (beginner)
UX
UI
Develop
Methodology
Prototyping
UI
Code
Planning & Comms
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