Glohh
Dynamic difference
Art direction and web design of high-end Range Rover vehicle lighting company.
The Brief
The best in class
Glohh is a specialist vehicle lighting manufacturer, producing aftermarket lights for the Range Rover brand. I led the design and build of an eCommerce product website.
My role
UX Engineer - Art direction, Web design, eCommerce setup and configuration, Photography. Transaction email design, Launch campaign. Working alongside the founder of Glohh, I developed the brand vision, art directed the product photography and designed, developed the responsive website.
The Challenge
Visually rich
The high-level goals were to:
- Design a clean, minimal site, with a focus on visuals
- Design email templates for each customer touchpoint
- Setup & configure Magento CE as the eCommerce platform
- Setup a payment gateway for worldwide payments
The Process
Visually driven
With full reign on the art direction of this project, with focus on a single product. Makinh it visually rich was a major factor of the site. I undertook the photograpy as well as the website architecture and design. I developed a simple hierarchy to help users identify and navigate the site quickly and easily, with a spacious layout and structure to facilitate large image containers to express luxury and prestige.
The Results
Sales of £250k in year one
In the 12 months since the launch of the site, the website has made in excess of £250k in sales revenue. Additional products lines have since been added as well as ongoing UX/UI consultation.