Art direction and web design of high-end Range Rover vehicle lighting company.
Glohh is a specialist vehicle lighting manufacturer, producing aftermarket lights for the Range Rover brand. I led the design and build of an eCommerce product website.
UX Engineer - Art direction, Web design, eCommerce setup and configuration, Photography. Transaction email design, Launch campaign. Working alongside the founder of Glohh, I developed the brand vision, art directed the product photography and designed, developed the responsive website.
The high-level goals were to:
With full reign on the art direction of this project, with focus on a single product. Makinh it visually rich was a major factor of the site. I undertook the photograpy as well as the website architecture and design. I developed a simple hierarchy to help users identify and navigate the site quickly and easily, with a spacious layout and structure to facilitate large image containers to express luxury and prestige.
In the 12 months since the launch of the site, the website has made in excess of £250k in sales revenue. Additional products lines have since been added as well as ongoing UX/UI consultation.