Tamatanga
Not your average Indian restaurant
A totally new look website to go with the launch of a new branch in Birmingham.
The Brief
Complete refresher
Tamantanga is a Nottingham based Indian restaurant franchise known for its laidback atmosphere, funky urban decor and quality food. With the addition to 2 new branches close to launching a new website was commissioned to help inform customers of the new menus and information about the locations.
My role
UX and Web Design - I undertook the research and redesign of the new website.
The Challenge
Faster ordering
The high-level goals were to:
- Lighten up the website, with a fresh, urban feel
- Use of different typography styles
- Focus on visuals of dishes and colour patterns
- Simple navigation
The Process
Visually driven
With full reign on the art direction of this project, with focus on a single product. Makinh it visually rich was a major factor of the site. I undertook the photograpy as well as the website architecture and design. I developed a simple hierarchy to help users identify and navigate the site quickly and easily, with a spacious layout and structure to facilitate large image containers to express luxury and prestige.
The Results
Sales of £250k in year one
In the 12 months since the launch of the site, the website has made in excess of £250k in sales revenue. Additional products lines have since been added as well as ongoing UX/UI consultation.
Back to sajhd.com
View case study