Not your average Indian restaurant

A totally new look website to go with the launch of a new branch in Birmingham.

The Brief

Complete refresher

Tamantanga is a Nottingham based Indian restaurant franchise known for its laidback atmosphere, funky urban decor and quality food. With the addition to 2 new branches close to launching a new website was commissioned to help inform customers of the new menus and information about the locations.

My role

UX and Web Design - I undertook the research and redesign of the new website.

The Challenge

Faster ordering

The high-level goals were to:

The Process

Visually driven

With full reign on the art direction of this project, with focus on a single product. Makinh it visually rich was a major factor of the site. I undertook the photograpy as well as the website architecture and design. I developed a simple hierarchy to help users identify and navigate the site quickly and easily, with a spacious layout and structure to facilitate large image containers to express luxury and prestige.

/ The new homepage design

The Results

Sales of £250k in year one

In the 12 months since the launch of the site, the website has made in excess of £250k in sales revenue. Additional products lines have since been added as well as ongoing UX/UI consultation.

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